The battle for lead generation is a constant one. More to the point, it is a battle that must incorporate a variety of strategies and possibilities. To that end, it is well worth considering the value of blogging. Blogging remains a viable option for meaningful, significant lead generation. Furthermore, blogging is a flexible concept. Chances are, your website can benefit from blogging, regardless of your target audience.
Can Blogging Boost Lead Generation
First of all, do you even have a blog? If the answer is no, then take a look at your competitors. Visit some of the websites that are least somewhat similar to your own. We’re not saying you have to copy every single thing they’re doing. In fact, don’t do that. However, if you begin to notice that your competitors are utilizing blogs, then you may want to consider adopting this measure for yourself.
Think of a blog in marketing terms. For a variety of reasons, blogging can prove to be a powerful tool for marketing your website/business effectively and powerfully. Blogging serves two profound purposes. In the first place, it provides your current and potential customers/clients with useful, even vital information. In the second place, it allows you to market your brand through insight, as well as unique content.
The benefits of blogging are clear.
The Relationship Between Lead Generation And Blogging
When it comes to establishing a blog that markets your brand, you have two options. You can opt to create a blog that is entirely separate from your actual website, or you can create a blog that functions as an extension of the website. While both options have their benefits, we believe that your best bet is to go with the second choice. Connecting your blog to your actual website is the most effective approach to marketing through blogging. It allows people who have discovered your blog to get to your website with ease. On the flipside of that, it also allows people to get from your website to the blog.
It’s also a good idea to have your blog follow a style similar to your website. Formatting, style, and similar elements should endeavor to be as similar as possible.
Opt-In Forms And Referral Programs
As a general tactic for improving lead generation, opt-in forms is something that is worth taking seriously. In terms of your new blog, opt-in forms can definitely benefit this endeavor, and by extension, benefit your marketing.
Placing an opt-in form at the bottom of a post, or perhaps at a sidebar, is a great way to maintain strong lead generation. When people sign up for your newsletter, reward them for doing so. Offer a coupon that can provide impressive savings on their next purchase. Obviously, you don’t want to do something that is going to break the bank. However, you can probably come up with something that will nonetheless make the client feel as though they’re getting a really good deal.
Referral programs is another marketing tool that your blog can utilize. If you haven’t worked with a referral program thus far, relax. Your blog is a great opportunity to explore this concept in greater detail. When you combine great products with a great website, and then you supplement all of that with an exceptional, informative blog, people are probably going to want more. To that end, why not introduce them to that new referral program you just started. This is how you build the kind of brand enthusiasts who are going to follow you through thick and thin. This is the foundation you want for your business.
If your clients are willing to help you generate more legitimate leads, then why not reward them? Coupons are a great idea to that end. You can also provide anyone who signs up for your referral program with additional, exclusive information.
How To Combine Singular Content With Powerhouse Words
Keep in mind that when it comes to content, you’re not limited to words. A great blog can utilize a variety of tools, in order to create unique, engaging material. Consider videos, SlideShare presentations, or even podcasts. We’re not saying you should ignore the potential good of a well-written blog entry. We’re just suggesting that in order to generate the best results possible, it’s a good idea to keep your options open. Video, images, and charts are just a few of the tools that can help you to create powerhouse blog posts.4
At the end of the day, you want to have content that is truly unique. Don’t even consider just copying/pasting content from some other source. You can draw from other materials to create your own content, but your posts should still be unique to your blog. Look for creative approaches to expressing industry-related opinions, providing insight, or anything else that you might have in mind. Focus on content that is relevant to your industry. For example, unless you offer a product or service that is related to the music industry, there’s a good chance that no one cares about your Grammy picks.
Your words have weight. This is something that you need to keep in mind at all times. It means that not only should you look for powerful, relevant keywords and phrases to create strong headlines, but you should also keep these things in mind for your actual content. You want to take advantage of keywords and phrases that will give you the ability to show up in those Google/Bing search results. By the same token, you also want your language to emphasize action. At the end of the blog post, your reader/viewer should feel compelled to make a purchase, give an opinion, share the post to social media, or perhaps even all three of those things.
Obviously, there are a variety of challenges to establishing and maintaining a blog. However, at this point, the benefits of creating one of these blogs should be clear to you. At the same time, you should begin to have a sense by now that creating one of these blogs is a fairly straightforward process.