How People Formulate Their Queries While Searching Online?
When you wish to gather information, what do you generally do? Obviously you would Google it, right? Of course, it’s Google which has bought a whole lot of luxury and convenience to our fingertips and people have stopped searching for information in books and newspapers!
Whether it is Google or any other major search engine, it provides the users with a search tool bar wherein they can enter their query and they get the result in just a matter of seconds. The result can run into millions of options. The major problem for website owners is the user visits only the first two pages of the search results or even more so, just the top 5 results that are ranked in the first page. So, what does it take to get there?
It takes a lot of understanding of the people’s psyche…the way they will search for the things they want on the World Wide Web. A website which would be given a top rank depends on the way the searcher formulates their query and the presence of those keywords in the web pages and SEO built around the search terms. This post gives an insight into those parameters which will help online business owners reach more of their target audience, by trying to understand how their customer is searching for their product or service.
- Different approaches: The words people use in the search tool bar maybe formulated in a way to return specific results. For instance, someone is looking for buying red roses. There would be a few people who would frame their search query as “where can I find fresh red roses?” and there would be few who would just type red roses. The results come on top depending on the specificity of the query and pages can by built specifically around these terms.
- The formulation of the queries varies wildly. People are too lazy to type in long winded sentences that contain specific details. Abbreviations or quick simple searches often suit most searches.
- Questions? The majority of the people choose to get the details they are looking for by way of typing in a question. Others may choose to seek details in the form of a statement. The interrogative words are used very frequently. In an interesting study published by BlueNileResearch in the US, it was observed that 73% of the searchers used the statement form and 27% of searchers used the question form.
- ‘How’ and ‘Why’…the popular question forms. The same study reported that 44% of the searchers used a question form that started with ‘how’. Of all the interrogative words that we have, ‘what’ has been found to be the least popular words to use a question or seek information on the World Wide Web. Searchers are always on the lookout for some kind of a solution. Hence the popularity of the word ‘how’ rather than ‘why’.
Now, how can this information be helpful to the website owners?
The main focus is to draw in as much targeted traffic as possible. So, they need to adopt different approaches to cater for the different ways in which people formulate their searches.
Searchers are always in a hurry to get the information they are looking for. Still, they want specific information and a quick solution too. They do not have the time or the patience to read through elaborate explanations. So, you will have to create such informative content which will target the users in their search process.
Thinking out of the box
The internet or rather search engine optimisation is driven basically by the keywords that are typed in the search tool bars. There are a myriad range of keyword suggestion tools that will help the website owners get a whole lot of keyword ideas that will help propagate their business. However, this path is a commonly trodden path and a website owner, should think to bring in a bit of creativity or difference. Ideate in those lines that will help you generate creative keywords for your website and will help you reach your target audience.
You also need to understand one thing clearly…. that people come with different ideas and different mentalities. Your website should have those keywords that would cater to a myriad range of people and their mentalities. You should ensure that your website has a variety of pages that will cater to the requirement of the searchers. You can have different pages in your website which will describe various aspects of the services that are offered by you or the products put on sale by you.
Go ahead and find those magical keywords that will work positively for your business at all times. Identifying the right keywords for your business and incorporating those in the web pages will definitely give you a sure shot winner!