Privacy Statement For Bright Marketing Company
Bright Marketing (which means Claire Penny T/a Bright Marketing) is committed to protecting your privacy when you use our on-line, telephone or other services (“Services”). In this policy we explain how and why we collect your information, what we do with it and what controls you have over our use of it.
Your acceptance of these Privacy Statement terms
What data do we collect and how do we use it?
Bright Marketing collects and processes information about you in order to:
(i) identify you each time you visit a Web Site or wish to have a Service provided;
(ii) process orders or applications submitted by you;
(iii) improve our Services and Web Sites
(iv) Customise your experience, for example, provide advertisements that we think are relevant to you and which support any specific requests for information you may make through keyword searches;
(v) carry out research on the demographics, interests and behaviour of all of our customers; and
(vi) send you information we think you may find useful, including information about new Bright Marketing products and services.
You may be asked, either when you register with us, or at other times, for information about yourself, such as your name, e-mail address, postal address and telephone number. You may also be asked to share with us your passwords or access to data stored online. In addition, when you order certain goods or services from our Web Sites, we will need to know your credit/payment card number and expiration date for direct advertising costs.
You are under no obligation to provide this information, but if you don’t then we may not be able to provide you with certain services or personalise your experience and tailor our Services for you (for example, tell you about special offers on things you’re interested in).
General Data Protection Regulation (GDPR)
In accordance with the General Data Protection Regulation (GDPR) Bright Marketing identifies itself as the Data Controller.
Data stored will be used for marketing purposes (where consent has been given), and for maintaining a customer relationship with Bright Marketing. Data stored will include, but not be limited to, email address, contact details, and data relating to the customer relationship e.g. user details of websites or passwords for accessing analytical data for processing of information relates to the service provided.
Data will not be shared with 3rd parties except where that party is working alongside Bright Marketing in support of the service provided and under contract with Bright Marketing.
An individual may request to see all their data held by Bright Marketing, have that data updated, or have it deleted, as per articles 15, 16, & 17 of the Regulations.
Data will be stored for historical purposes and will not be deleted unless specifically requested by an individual.
Each individual has the right to withdraw consent and opt-out of any marketing communications by requesting directly to Bright Marketing or by clicking unsubscribe details in any email. All marketing emails will carry an unsubscribe link.
Each individual has the right to lodge a complaint with the Information Commissioner’s Office if they believe their data is not being held or processed according to the articles of the General Data Protection Regulation.
In addition, non-identifying data is tracked when Bright Marketing’s website is accessed, and this is used for data analytical purposes.
Log files/IP addresses
When you visit our Web Sites, we automatically log your IP address (the unique address which identifies your computer on the internet) which is automatically recognised by our web server. We use IP addresses to help us administer our Web Sites and to collect broad demographic information for aggregate use. We do not link IP addresses to personally identifiable information.
Non personal information
We may automatically collect non-personal information about you such as the type of internet browsers you use or the site from which you linked to our Web Sites. You cannot be identified from this information and it is only used to assist us in providing an effective service on our Web Sites. We may from time to time supply the owners or operators of third party sites from which it is possible to link to our Web Sites with information relating to the number of users linking to our Web Sites from their sites. You cannot be identified from this information.
Cookies are pieces of information that a Web Site transfers to your hard drive to store and sometimes track information about you. Most web browsers automatically accept cookies, but if you prefer, you can change your browser to prevent that. However, you may not be able to take full advantage of a Web Site if you do so. Cookies are specific to the server that created them and cannot be accessed by other servers, which means they cannot be used to track your movements around the web. Although they do identify a user’s computer, cookies do not personally identify customers or passwords. Credit card information is not stored in cookies.
(i) To identify who you are and to access your account information;
(ii) To estimate our audience size and patterns;
(iii) To ensure that you are not asked to register twice;
(iv) To control how often visitors see similar ads;
(v) To track preferences and to improve and update our Web Site; and
(vi) To track the progress and number of entries in some of our promotions and contests.
With whom is the information shared?
Bright Marketing will not share, sell or rent your personal information to third parties. However, we may disclose your personal information to third party suppliers who provide Services on our behalf.
Bright Marketing may disclose aggregate statistics about our sales, our Web Site visitors and customers of our telephone services in order to describe our Services to prospective partners, advertisers and other reputable third parties and for other lawful purposes, but these statistics will not include personally identifying information.
Bright Marketing may disclose personal information if required to do so by law or if it believes that such action is necessary to protect and defend the rights, property or personal safety of Bright Marketing and its Web Sites, visitors to the Web Sites and customers of our Services.
Further Cookie Information
Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.
This website uses the following cookies:
|Required Cookies, used to track elements of the web site for posting of forms and holding the visual elements of the site. Deleted when closing your browser.||Microsoft’s explanation of this cookie|
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.
Information about products and services
It is very important to us that we provide you with the highest level of service. In order to help us do this, from time to time Bright Marketing may send you details of our products and Services which we think may be of interest to you. If at any time you do not wish to receive these details, please e-mail us at firstname.lastname@example.org
Bright Marketing places a great importance on the security of all information associated with our customers. We have security measures in place to attempt to protect against the loss, misuse and alteration of customer data under our control. For example, our security and privacy policies are periodically reviewed and enhanced as necessary and only authorised personnel have access to user information. While we cannot ensure or guarantee that loss, misuse or alteration of data will not occur, we use our best efforts to prevent this.
Where is the information stored?
Information which you submit via our Web Sites or our telephone services is stored on a computer located in the European Economic Area. This is necessary in order to process the information and to send you any information you have requested. Information submitted by you may be transferred by us to our other offices and to reputable third party suppliers, which may be situated outside the European Economic Area. Not all countries outside the EEA have data protection or privacy laws. In addition, if you use our Services while you are outside the EEA, your information may be transferred outside the EEA in order to provide you with those Services.